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Client Testimonials: Why They’re Important and Tips for Collecting Them

Use past clients to testify to your results and professionalism.

Dan Marticio
5 min readJul 5, 2021
Photo by John Schnobrich on Unsplash

You read Amazon reviews before making a purchase. Yelp ratings help you choose a restaurant. You may ask your friends and family which mechanic they use.

People look to other people’s experiences before making a decision. Similarly, client testimonials tell prospective clients what it’s like working with you. Business owners and editors look to what others have to say before deciding on a freelance writer.

This article offers a deep dive into client testimonials: what are they, why they’re important and how to collect them.

What’s inside.

What Is a Client Testimonial?

A testimonial is a statement made, on the record, by a client about working with you. It can be either written or video. For freelance writers, it’s typically written.

Why Are Client Testimonials Important

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Dan Marticio
Dan Marticio

Written by Dan Marticio

Freelance writer creating straight-to-the-point content for other writers who want to get paid.

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